At what is typically the busiest time of the year for most small retail businesses, this holiday season looks much different from those in the past.
As coronavirus cases continue to rise, many consumers have ramped up a trend that has evolved in recent years — online shopping — causing many small retailers to struggle, try out ways to adapt and begin online selling as well.
In Maryland, retail businesses have been most impacted by the pandemic, said Cailey Locklair, president of the Maryland Retailers Association.
“Rewinding back to the summer months when there was a differentiation between essential and nonessential [businesses], you had retailers considered nonessential that were shut down for almost two and a half to three months,” she said. “Fast forward to now, most sectors in retail [see] some of their largest sales for the entire year, even sales that sustain them for the entire year, happening now.”